For the Look

People have the right to hire whomever they want. Whether it is based on looks, color, or experience is up to the manager hiring. If they company wishes to project their own self image, to utilize the concept of a "walking billboard" They can keep to their paradigm of how they want consumers to view their company. If companies like Abercrombie and Fitch want consumers to view them as the blond hair, blue eyed, vintage American look, they can reserve their right to buy it. But if that's the crowd they are marketing for, it is upon the consumers of how they want to take the reflection of their company, projected in sales and advertisement.

Retail has dramatically change. therefore, dramatic changes needs a dramatic action in order to stand out from the rest. What makes Forever 21 any different then H&M? Is it the marketing? Is it the prices? Personally, as a consumer, it's not about how you market it. It's about the clothing itself. And for a majority of the people, money plays a crucial role in where people shop. So, no. Even if they were to hire unattractive people, or attractive people, it does not directly correlate to if they can sell their product or not. Does it matter to me that a pair of jeans are $80? Absolutely. As an employed youth who makes minimum wage, ($8/hour) I refuse to spend extra money that I do not need to on a pair of jeans. I refuse to just pay for the brand. It probably took $3 total to make the jeans, then the companies want to dramatically hike up the prices.

I do keep it on a mental side note for companies that discriminate ; as do many other consumers. The news when Abercrombie and Fitch hired minorities was a nice gesture. But the moment they hid them in the stockroom was very offensive. When the company or manager thinks they are just following store process and and company rules, in the end, the company suffers itself. They are breathing their own carbon dioxide, and without realizing it they are poising themselves. Just because they want to maintain this American image. Although i might not be offended, I cannot say the same for many other consumers.

Every company can reserve the right to hire whomever they like. Just like how restaurants can reserve the right to refuse service to anyone. Despite their narrow one-eyed view on hiring whomever they perceive as a good looking American, they don’t realize there is such a bigger population out there. A bigger type of people to market to. People grow up, and they realize that abercrombie and all other stores associated with Abercrombie, is very easily unlikeable. And that, that moment is when the company declines. over the years, their sales have not been very sturdy. It stays at approximately the same profit.

Just because there is a store full of good looking people does not directly correlate to it leading to higher sales. The way they pitch their store, is quite simply a bit embarrassing. I feel as if they are not confident enough about their clothes to even wear it. If there is a shirtless man, what is he advertising? “Buy our pants and your body will become like mine?” That sounds ridiculous. People do not only enter that store, solely so they can be in the presence of what Abercrombie and Fitch think are “attractive” people. It’s shallow to think that.